Are you a history lover? Go to Virginia. Do you like the golden sand on the beaches? Go see Virginia. Do you find theme parks amusing? You should definitely visit Virginia. Love nature? Virginia is the place you need to see. Virginia has a bit of something for everyone, and that’s why “Virginia is for lovers”.
Interestingly, David N. Martin and George Woltz, the men behind the slogan, initially come up with slogans such as “Virginia is for beach lovers” , “Virginia is for mountain lovers” and “Virginia is for history lovers”. It was only later that they realised that none of these would actually say everything about the birthplace of the nation”.
The slogan first coined in 1969 went on to become one of the most iconic ones ever. It was in 2009 that “Virginia is for lovers” was acknowledged by Forbes as one of the top ten tourism marketing campaigns ever. The slogan has been mentioned in several songs by top artists. It even appeared on the state’s license plates in 2014.
So what is it that makes a slogan coined half a century ago so special? Obviously the beauty that Virginia is itself. From scenic roads to mountain vistas and from historical monuments to breathtakingly beautiful beaches, Virginia has it all.
It is said that history is everywhere in Virginia. It was in 1607 that Jamestown became the first permanent colonial settlement in North America. The state also boasts being the birthplace of the highest number of Presidents – 8 of the native sons of the state of Virginia have held the country’s highest office till date.
Two of Virginia’s top tourist attractions, Mount Vernon and Monticello, are homes of presidents. Others include the Colonial Williamsburg, Arlington National Cemetery and the Colonial National Historic Park encompassing both Jamestown and Yorktown. It is said that the revolution ended here. Moreover, the State Capitol in Richmond is of great interest for history lovers from around the world.
Virginia isn’t all about history either. If you are an adventure lover, the Busch Gardens is just the right place to visit. Built upon a European theme, it has everything from adventure rides to exotic birds.
Are you a nerd? Well, Virginia never disappoints. One of the most popular family attractions in Virginia Beach, The Virginia Aquarium and Marine Science Center, provides a wide range of exhibits and activities for people belonging to all age groups. The Steven F. Udvar-Hazy Center is home to thousands of artifacts and aircraft which inspire awe in visitors interested in war history.
The Natural Bridge of Virginia leaves sightseeing enthusiasts in awe of its natural beauty. Lined by one of the most beautiful beaches on the Atlantic coast, the Assateague Island along with the Chincoteague Island serves as a wildlife sanctuary and a home to its famous wild ponies and over 300 species of shorebirds and waterfowls.
It’s no wonder that Tourism is Virginia’s fifth-largest industry and hit $25 billion in terms of revenue. The place, indeed, is for lovers regardless of what they love. The slogan initially adopted by fate, has really gone on to describe the heaven that is Virginia.
Writer. Food nerd. Beer evangelist. Analyst.
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